I'm Hoover Hockensmith — accounting pro by day, financial coach by calling. I help individuals, families, and small businesses build budgets that actually work and make every dollar count.
I'm an Accounting Manager for a medium-sized business in Lexington, Kentucky, where I built the company's first-ever budget from scratch. The result? The business started saving more and earning more almost immediately.
That experience lit a fire. I realized the same principles I used to transform a company's finances could help anyone — from a family struggling to save to a small business owner flying blind without a budget.
When I'm not deep in spreadsheets, you'll find me watching baseball, basketball, or football, making my wife roll her eyes at my jokes, or hanging out with my 6-month-old daughter — the ultimate reminder that planning for the future matters.
I believe managing money shouldn't feel like punishment. It should feel like freedom. That's what Hoover's Playbook is all about.
A single deep-dive session to build your first budget and create a clear financial action plan.
Ongoing coaching to keep you on track, adjust the game plan, and hit your financial goals.
Budget builds, financial strategy, and ongoing support tailored to small businesses ready to grow.
A free 20-minute call where we talk about your situation, your goals, and whether we're a good fit. Zero pressure.
We dig into your income, expenses, debts, and goals. I get the full picture so we can build a playbook that fits your life.
Together, we create your custom budget and financial game plan — practical, realistic, and designed for you to actually follow.
We put the plan into action and keep refining. Life changes. Your playbook adapts with you.
"For the first time in my life, I actually know where my money is going. Hoover made budgeting feel doable instead of depressing."
"We were running our business on gut feelings. Hoover gave us a real budget for the first time and we saved $3K in the first month."
"He's funny, he's real, and he actually cares. Not your typical finance bro. Hoover is the coach everyone needs."
* Placeholder testimonials — these spots are reserved for your first clients!
Book a free 20-minute discovery call. No pressure, no sales pitch — just a conversation about your money and how I can help.
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